Many commercials today focus on selling a certain product or service, incorporating as much convincing propaganda as possible to make a point. However, some commercials, such as the TRUTH anti-smoking videos, have a message that is portrayed in a very powerful way. These videos are meant to affect the strongest of feelings in the user. This is exactly the case in the video for PurpleFeather Online Content. The video shows a blind man begging for change with a sign that reads, “I’m blind, please help.” Nobody around seems to be giving the man any change, but then a woman walks up to him. After writing something on the man’s sign, the woman leaves, and suddenly people start loading the man down with their spare change. When the woman comes back, the blind man asks her what she did to his sign, and she explains that she wrote the same think he did, just in different words. A screen shot of the sign shows that the sign now reads, “It’s a beautiful day, and I can’t see it.” The video is meant to show the power of words, and how using different words to say something can make a world of difference. The blind man was unable to express the severity of his condition in a way that would affect other people’s feelings toward him, and he had surely experienced the usual denial of spare change from many people. However, the woman’s strong words turn condescending passers into heartfelt, caring individuals. One cannot help but feel the sheer power of this video through watching it, almost too much for the actual message of the video. Although one can immediately understand what the video is about after, seeing the advertisements, the initial presentation of what the girl had written leaves a viewer in complete sorrow for the blind man, just as the people in the video do, and without any idea that the video is about word choice.
I felt that the video was a very strong one, leaving every viewer with a feeling of sorrow for the blind man. However, that is not the message that is meant to be shown, and I feel as if it is a bit distracting from the actual message. True, the point of the video does capture the message in the most extreme way possible, but the video leaves the viewer with feelings that may cause them to forget the idea that the organization is trying to promote. I cannot deny that the video has left me thinking about it since my first viewing of the movie, and I’m sure that everyone that watches the video gets the same rush of feelings that I do when watching, for it is impossible to miss. All in all, I still believe the video was effective because I have yet to stop telling people about it and calling it one of the most powerful videos I have seen on the net. I encourage viewers to watch this video for both the message of elaborate word choice and, most of all, the amazing trigger for feelings that the video contains.
Link for the video: